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SaaS vs. One-Time License Software: Choosing the Right Model as An African Company
Software acquisition and usage have evolved dramatically, shifting from the conventional one-time license purchase to the more adaptable...
AfricaStartNow
Mar 57 min read
5 views


Executive and Non-Executive Directors: Roles in African Corporate Governance
The roles of Executive Directors and Non-Executive Directors are essential in shaping the governance of an organization. As an African...
AfricaStartNow
Mar 53 min read
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African Companies: Revenue vs. Profit for Sustainable Growth
Understanding financial terms is crucial for business success, yet many African companies confuse revenue and profit. Revenue refers to...
AfricaStartNow
Mar 33 min read
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Shareholders vs. Stakeholders in African Corporate Governance
Understanding the difference between a shareholder and a stakeholder is essential for anyone involved in African companies. Shareholders...
AfricaStartNow
Feb 245 min read
4 views


Customer vs. End User in African Companies: A Strategic Distinction
For businesses operating in Africa's diverse markets, a nuanced understanding of the difference between customers  and end users  is not...
AfricaStartNow
Feb 244 min read
9 views


VAT and Withholding Taxes in Africa: A Guide for CFOs
What Is VAT? Value-Added Tax (VAT) Â is an indirect consumption tax levied on the sale of goods and services. In Africa, VAT is applied at...
AfricaStartNow
Feb 243 min read
7 views


Professional Email vs. Gmail: Boosting Brand Credibility in Africa
In Africa's competitive B2B arena, every detail matters. Studies indicate that companies using free email services risk up to a 30% loss...
AfricaStartNow
Feb 174 min read
10 views


Understanding Share Capital: Role, Classification, and Minimum Requirements in Africa
Understanding Share Capital in Business Share capital is a fundamental concept in corporate finance, representing the funds raised by a...
AfricaStartNow
Feb 43 min read
18 views


European Consumer Rights: A Guide for African Companies Serving EU Customers
Agnes Okafor had built a thriving handmade jewelry business in Lagos, with customers across Africa. When she decided to expand into the...
AfricaStartNow
Jan 273 min read
16 views
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