News & Updates

Business innovation is the driving force that enables startups to create unique solutions, adapt to market changes, and build competitive advantages. At Africa StartNow, we provide essential resources and support to empower startups in transforming bold ideas into sustainable, thriving businesses.

SaaS vs. One-Time License Software: Choosing the Right Model as An African Company

Software acquisition and usage have evolved dramatically, shifting from the conventional one-time license purchase to the more adaptable...

Executive and Non-Executive Directors: Roles in African Corporate Governance

The roles of Executive Directors and Non-Executive Directors are essential in shaping the governance of an organization. As an African...

African Companies: Revenue vs. Profit for Sustainable Growth

Understanding financial terms is crucial for business success, yet many African companies confuse revenue and profit. Revenue refers to...

Shareholders vs. Stakeholders in African Corporate Governance

Understanding the difference between a shareholder and a stakeholder is essential for anyone involved in African companies. Shareholders...

Customer vs. End User in African Companies: A Strategic Distinction

For businesses operating in Africa's diverse markets, a nuanced understanding of the difference between customers and end users is not...

VAT and Withholding Taxes in Africa: A Guide for CFOs

What Is VAT? Value-Added Tax (VAT) is an indirect consumption tax levied on the sale of goods and services. In Africa, VAT is applied at...

Professional Email vs. Gmail: Boosting Brand Credibility in Africa

In Africa's competitive B2B arena, every detail matters. Studies indicate that companies using free email services risk up to a 30% loss...

Understanding Share Capital: Role, Classification, and Minimum Requirements in Africa

Understanding Share Capital in Business Share capital is a fundamental concept in corporate finance, representing the funds raised by a...

European Consumer Rights: A Guide for African Companies Serving EU Customers

Agnes Okafor had built a thriving handmade jewelry business in Lagos, with customers across Africa. When she decided to expand into the...